Blockchain and Cryptocurrency space has long established itself as the “internet” of financial freedom and women in fintech industry were some of the early adopters of the technology. One such crypto evangelist and entrepreneur is “Lidia Yadlos“.
Lidia Yadlos is one of the most dynamic and influential Tech personality in the media and Crypto space. From co-founding two successful start-ups to propelling the business to soaring heights, Lidia’s success is a result of her team leading ability and tireless work ethics.
Lidia has been nominated at the “2021 Crypto awards” in “Women in Blockchain and Crypto” category amongst other notable personalities like Alena Afanaseva etc. Let’s look into her career, crypto journey and future goals in this article.
|Known For||Digitex, Blockster|
|Profession||Entrepreneur, Crypto Marketing|
|Net Worth||$ 100,000 USD|
Lidia completed her graduation in B.S. – Business Marketing from Kean University in Union, New Jersey. Her early endeavors in her professional career ranges from content development, Public relations, Social Media Management, media buying, website design, brand direction and advertisement campaigns.
She then moved to New York city working as a marketing consultant for tech-startups, fashion and event production clients. On her crunchbase profile, it is mentioned that she is one of the co-founder of “StylingOn” – a marketing platform that provides digital marketing and content creation services for fashion brands. Headquartered in New Brunswick, New Jersey, “StylingOn” was founded in July 2, 2012 with co-founder “Vlad Zameluhkhin”.
But it is not until October of 2017, when the Bitcoin hype was in full swing, that Lidia pursued work in the Crypto space. It was through a referral from a friend of a friend that she came in contact with “Adam Todd” – Founder & CEO of Blockster and Digitex.
She joined Digitex – a zero fee crypto and futures exchange, in July 2018 as the Head of Marketing. Lidia was completely new to the Crypto industry and the overall market sentiment at that time was extremely bearish. Under her marketing campaigns, the DGTX token value, which was 1 Cent, rises over time, reaching All-time high of $0.16 on 14 October 2018, Just within 3 months of her joining.
“Content is King and so is crypto.” – that’s what our co-founder and CMO Lidia Yadlos says, and this mindset shapes our entire ethos – Blockster
Lidia Yadlos was one of the speakers at the Womin’s Lounge at Consensus May 2019 NYC event. She participated in the discussion on “Cryptocurrency Mania: How Does it Actually Affect the Price?” with fellow panelist “Lindsay Joo”, an Investor Relations at BitBull Capital and CNBC Crypto Trader. She also participated in the New York Blockchain Week’s “Ethereal Summit” in May 2019.
She also attended the “Barcelona Trading Conference 2019”, held in June of 2019, representing women in blockchain, along with other esteemed speakers like Christina Comben – Cryptocurrency Writer and Consultant for Tendermint and Bitcoinist.
Apart from these events, she has participated many leading conference for Blockchain and Cryptocurrency investors with her Digitex and Blockster Team like CoinAgenda, Gulf Blockchain Week and Crypto Expo Dubai etc.
Lidia Yadlos’ most recent involvement is in Blockster, which she co-founded earlier this year in January 2021. Blockster is launched as an all-in-one social media platform where all crypto enthusiasts can connect freely and promote their crypto projects without restrictions.
As the Chief Marketing Officer (CMO) at Blockster, her marketing campaigns has achieved over 60K Subscribers on their official Youtube channel while their official Twitter handle currently boasts a massive 100K followers. Her future goals involves propelling “BXR advertising token” to new soaring heights.