Venus and Serena Williams joined Social Trading App Shares as shareholders and brand ambassadors, the first social and investing app from Europe, has recently announced tennis legends Serena Williams and Venus Williams as the company’s first Brand Ambassadors, via their official Twitter handle (@shares_io).

The announcement came along with the news that the European social trading app has raised fresh capital from the William sisters. This latest funding was raised on October 6, 2022, bagging the iconic champion sisters as shareholders and as brand ambassadors.

The Paris-based social investment app has raised a total of over USD $90 million in funding over four rounds. In August 2021, it raised USD $10 million in a pre-product seed round, led by European venture firm “Singular”.

Then, on March 3, 2022, the share-trading app secured $40 million in a Series A funding round, led by Valar Ventures, a NY-based capital firm run by PayPal co-founder Peter Thiel. Then a few months later, in July 2022, closed a $40 million Series B funding round led again by Valar Ventures.

The amount of this fourth funding round by William Sisters is still unknown, but one thing is certain: the social and community-based investment app will skyrocket in popularity after landing the legendary tennis player as brand ambassador.

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Venus and Serena Williams have joined Social Trading App Shares as shareholders and brand ambassadors -

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Founded by Ben Chemla, François Ruty, and Harjas Singh, has offices in London, Paris, and Krakow. It has garnered over 150k+ users since its launch in the United Kingdom in May 2022, becoming the second most downloaded app in the “Finance” category in the country.

From its inception, has worked towards becoming the leading social and community-based investing app. By simplifying online trading and portfolio management and integrating social features like following friends, chatting with the shares community, and social posts with likes and comments, etc., Shares intends to attract millions of new users in Europe.

The Fintech startup is now aiming for a wider rollout across Europe whilst launching its crypto-asset proposition to its platform. The app is already known for its easy-to-use navigation and intuitive interface for buying and selling stocks, and with the cryptocurrency trade option, it could revolutionize the whole investing app category in the EU.

Interesting Facts:

  •’s CEO & Co-Founder Benjamin Chemla is a serial entrepreneur who previously co-founded “Stuart”, a European leader in last-mile logistics, in 2015.
  • Freetrade Co-Founder “André Mohamed,” former Deputy CEO of Société Générale Group “Didier Valet,” and Uber board member “Ryan McKillen” are among the strategic advisors.
  • In the UK, the Shares App gives no-minimum, no-fees access to 1,500 US stocks. It also offers features like social activity feeds, chats, push notifications, price alerts, and the ability to create group stock indexes with friends.

Disclaimer: All the information provided in this article is for general information purposes only. This is not financial advice, and readers are asked to do their own research. Please visit’s official website for more updated results.

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