Umbro Launches Digital Collectibles on DNIZN Marketplace with Equitbl and AcidFC

Umbro, the Manchester-based sports equipment manufacturer, has recently unveiled its first-ever digital collectibles, “The Nations,” in collaboration with London-based Web3 technology company Equitbl.

Founded in 1924 in Wilmslow, Cheshire, Umbro is hailed as one of the oldest sportswear brands in the world. And now the brand is making moves into the world of Web3 with the launch of their UmbroID smart digital collectibles.

On September 28, 2022, ahead of the FIFA Qatar 2022 World Cup, Umbro released a “Nations’ Collection” for football fans, adding a modern touch to ten of their most iconic national kit designs. The apparel collection features two fan favourite kits: the sky-blue third jersey of England’s 1990 squad and the yellow home kit of Brazil’s 1994 national team. The collection also includes fusion shirts inspired by classic jerseys from the US, Mexico, France, Spain, Poland, and Germany.

Recently, the double diamond brand announced a limited edition drop of their UmbroID smart digital collectibles based on the “Nations’ Collection” designs. UmbroID (Umbro + Droid) is a digital manifestation of a futuristic football fan, wrapped in “Nations’ collection” patterns.

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The collectibles are launched in collaboration with Equitbl, a London-based consumer and fan engagement company, offering Web3 technology and expertise to brands and IP owners looking to expand their online communities.

Equitbl has partnered with London-based design studio “AcidFC“, to conceptualise, design, and produce these futuristic digital collectibles. AcidFC is known for designing football kits, lifestyle products, and fan merchandise with its signature “psychedelic” twist. And their unique design for UmbroID artfully exudes the brand’s vision for the future.

Equitbl has recently launched its consumer-friendly Web3 marketplace DNIZN, and the platform will debut in November 2022 with the UmbroID Digital Collectibles. Pre-registration for this limited edition drop is now available on the platform, and upon sign up, one lucky user even stands a chance to win an Xbox Series X with a copy of FIFA23.

The DNIZN marketplace is focused on making NFTs accessible to the masses and will allow purchases through debit or credit cards. Users don’t even have to own any third-party wallets, as all assets will be securely stored on the marketplace itself.

Going forward, EQUITBL is planning to launch a secondary marketplace in early 2023, and all the digital collectibles on the platform are proposed to have utility, entertainment, and gamification features for further fan engagement.

Interesting Things to Know:

  • The company was originally named “Humphrey Brothers” after the founding brothers, Harold and Wallace Humphreys. In 1924, they changed it to “Umbro” (Um from ‘Humphrey’ and bro from “brother”).
  • In 1928, Manchester City and Sheffield Wednesday Club were the first teams to wear the Umbro brand.
  • In 1934, Manchester City won their second FA Cup in the Umbro Kit.
  • England won their first, and to date only, World Cup title in 1966 wearing the Umbro Brand. In fact, 15 of the 16 participating teams had Umbro jerseys in the tournament.

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